S4E8: Talking Sponsorship with Adam Stern
April 11, 2018
Davey Segal is back from the off weekend to dissect a big week in NASCAR. Kyle Busch triumphed at Texas Motor Speedway for his first win of the season and Kevin Harvick was (and probably still is) ticked off about those pesky pit guns. Then, Adam Stern, motorsports reporter for the Sports Business Journal calls in to give the latest on Monster Energy’s one-year extension as the entitlement sponsor of the premier series, as well as what the sport’s model could look like moving forward for 2020 and beyond. Finally, Davey hits on “Lug Nuts of the Week” before previewing Bristol Motor Speedway.
