Joe Hertler & The Rainbow Seekers are at SXSW in Austin, Texas this year! To celebrate our local friends’ fantastic voyage to the annual music festival next week, we’ve prepared a special SXSW cut of our Spartan Session for their song “Future Talk.” Be on the lookout for our Director’s Cut of the video which will premiere Monday 3/11, officially kicking off the week of music in Austin, in addition to other SXSW related content right here on impact89fm.org.

Perhaps it was after digital media became so widespread, or maybe it was the internet, or it could be a change in music sub-culture itself, but whatever the reason genres seem to have taken on a wholly new entity. Their original use as a categorizer seems moot now, instead replaced with arguments on the subtle differences between subgenres. Go look at any music video on youtube and you’ll fine approximate comments like this: “This band is clearly glitch-hop whereas that is dubstep;” “These guys are totally melodic death metal, how can you even say this is metalcore?”
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