DETROIT – Motor City is revving up for the 2025 Detroit Auto Show, giving the community an early preview. On Friday, Jan. 10, the show hosted its annual Charity Preview.
Returning to its January slot, the show was held on one of the coldest nights of the season. Despite the frigid temperatures and snow-covered streets, attendance remained strong.
“It takes everyone to bring this together,” Co-Executive Director Sam Klemet said. “It’s just a really good collaboration. We have great partners with the city and the auto industry.”
Klemet emphasized that the event brings people together to celebrate—and attendees did just that, with plenty of style.
While attendees had various reasons for showing up, one theme was shared: pride in Detroit.
“I’m always pumped about seeing what’s going on at the auto show because we are Motor City!” attendee Curtis Christopher Greene said.
Greene reflected on the challenges and losses he faced in 2024. To start the new year with intention, he wore a custom red suit. “Red signifies strength and power,” he said.
Strength and power were recurring themes at the Charity Preview. Since 1989, the event has been called the North American International Auto Show. This year, the Detroit Auto Show name has returned, showcasing the community’s love for the city
“The people of Detroit—when we set our minds to something, anything is possible,” Lt. Gov. Garlin Gilchrist said. “Our sports teams can be good, and our car companies can be great.”
Lt. Gov. Garlin Gilchrist said the event serves as an anchor not only for the city but also for the state of Michigan and the entire country.
The auto show, a Detroit staple since 1976, featured over 30 automakers showcasing vehicles both old and new. Beyond looking at the cars, attendees could experience them firsthand.
“We have four different tracks,” Klemet said. “There are over 40 cars on those tracks, where people can see the technology and how it operates.”
Visitors had the opportunity to ride along in vehicles like the Ford Bronco as drivers navigated obstacle courses simulating mountains, rough terrain, and rivers.
In addition to the automotive attractions, rapper Flo Rida performed at the event.
The Charity Preview, with tickets priced at $400 each, raised funds for children’s charities. Over the past 25 years, the event has generated $125 million. This year, the funds will benefit the following organizations:
- Boys & Girls Clubs of Southeastern Michigan
- The Children’s Center
- The Children’s Foundation
- Detroit Auto Dealers Association Charitable Foundation Fund
- Detroit PAL
- University of Michigan C.S. Mott Children’s Hospital
“This event has such an impact—not only on the community and the auto industry but for the children’s charities,” Klemet said.
The Detroit Auto Show runs through Jan. 20.
